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Research reports

Brycreem

Four possible approaches for a new press campaign forBrylcreem have been prepared. All are designed toattract men, aged 20-35 years; both users andnon-users of all hairdressings. The strategy of each campaign is to project the imageof...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
December 15, 1974
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Citation

, C. (1974a, December 15). Brycreem. ANA - ESOMAR. Retrieved May 18, 2024, from


https://ana.esomar.org/documents/brycreem


Research reports

Qualitative research on two new commercials and 'Our Way' theme

The research was required to test the two commercials,firstly to check that there were no negatives whichwould make them unsuitable to go on air and secondlyto examine reactions to the 'Our Way' theme, what effect it had on the commercials, and to...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
December 13, 1974
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Citation

, C. (1974a, December 13). Qualitative research on two new commercials and 'Our Way' theme. ANA - ESOMAR. Retrieved May 18, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-two-new-commercials-and-our-way-theme


Research reports

Qualitative research on TCP toothpaste concepts

The general objectives of this research were to assessconsumer responses to the idea of TCP Toothpaste.Several expressions of this idea were examined.About this collection: Peter Cooper (1936-2010) was co-founder of Cooper Research &...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
December 13, 1974
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Citation

, C. (1974a, December 13). Qualitative research on TCP toothpaste concepts. ANA - ESOMAR. Retrieved May 18, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-tcp-toothpaste-concepts


Research reports

Qualitative research into the brand image of Rose's

Rose's and JWT have agreed that there is an opportunityto extend the range of new food and drink products marketedunder Rose's brand name. These products are intendedto be branded strongly in the Rose's idiom and to bedeveloped to complement the...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
December 12, 1974
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Citation

, C. (1974a, December 12). Qualitative research into the brand image of Rose's. ANA - ESOMAR. Retrieved May 18, 2024, from


https://ana.esomar.org/documents/qualitative-research-into-the-brand-image-of-rose-s


Research reports

Qualitative research into Mother's Pride bread advertisement

Leo Burnetts Ltd. in conjunction with R.H.M. Ltd., are currentlydeveloping a new series of Mothers Pride advertisements.the first and one subsequent advertisement from the series,consumer research was required in order to:1. Test the communication of...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
December 9, 1974
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Citation

, C. (1974a, December 09). Qualitative research into Mother's Pride bread advertisement . ANA - ESOMAR. Retrieved May 18, 2024, from


https://ana.esomar.org/documents/qualitative-research-into-mother-s-pride-bread-advertisement-


Research reports

Tobacco substitute

A form of Benson & Hedges Special Filter with 20% Cytrelwas tested against standard Special Filter among smokersof Special Filter employed in Middleton and Manchester.In each area, the panel of 20 was divided equally so thathalf-smoked the...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
December 8, 1974
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Citation

, C. (1974a, December 08). Tobacco substitute. ANA - ESOMAR. Retrieved May 18, 2024, from


https://ana.esomar.org/documents/tobacco-substitute-10481


Research reports

Makin commercial research

In June-July of this year, a series of group discussions wascommissioned as part of a larger research program, designedto provide a comprehensive evaluation of the effect of the newManikin campaign. As a consequence, two new commercials ('Beach'...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
December 6, 1974
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Citation

, C. (1974a, December 06). Makin commercial research. ANA - ESOMAR. Retrieved May 18, 2024, from


https://ana.esomar.org/documents/makin-commercial-research


Research reports

Qualitative research on Black Magic packaging

This report contains the results of two consecutivestudies on Black Magic packaging:Part 1 examined responses to several alternatives'rose' designs and to a stiffer lid. Thiswas based upon 6 group discussions.Part 2 examined responses to the red...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
December 3, 1974
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Citation

, C. (1974a, December 03). Qualitative research on Black Magic packaging . ANA - ESOMAR. Retrieved May 18, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-black-magic-packaging-


Research reports

Tobacco substitute

This report is primarily concerned with the findingsfrom the group discussions and these are primarilyconcerned with differences in the panels testingdifferent products on Extended Usage. The mainresults of the quantitative research have been...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
December 2, 1974
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Citation

, C. (1974a, December 02). Tobacco substitute. ANA - ESOMAR. Retrieved May 18, 2024, from


https://ana.esomar.org/documents/tobacco-substitute